A single influencer can unleash more power than 20 brand channels. What makes influencers so successful in marketing?

Credibility #1

Influencers have often built a dedicated and loyal following that trusts them. This foundation of trust enables influencers to convey messages in a credible way. In comparison, brand advertising campaigns can sometimes be perceived as impersonal or intrusive.

Personal approach #2

Influencers communicate with their followers in a personal and informal way. This creates a more intimate connection and allows followers to better identify with the content presented. Brands, on the other hand, tend to use a more general approach.

Target group alignment #3

Influencers often have a specific niche or target group they focus on. This allows brands to target specific relevant audiences, rather than targeting broad and potentially less relevant audiences, as might be the case with general advertising campaigns.